It is challenging to read a text that has no headings because they should be essential sign points for the readers. With the use of headings, people tend to read the article more carefully than one without them. They can help readers figure out whether or not they want to read the post.
So, here is how can you use headings more effectively and why are they so essential for your SEO.
Headings and text structure
Headings navigate readers through the article; they indicate what paragraph is about and what should people expect from it. Also, the heading may help you get back on track if you get lost in bad writing. Reading on computer or smartphone is difficult, and people get easily distracted and lose track of the story you are trying to tell.
But, with the use of headings, they will stay on track and grasp the message you are trying to deliver. When creating copy for the web, you should write headings that are informative to the readers. Some writers like to tease the audience with headings to get them further into the story.
But, keep in mind that primary purpose of headings should be to make the post more comfortable to read, and the primary focus should be on content.
Headings and SEO
When talking about the SEO, people tend to focus on keywords, and some believe that this action will bring them a higher ranking. If you want to achieve the better result, then only mentioning specific keywords may seem weird. It will just make sense if you are writing about it and presenting your point of view.
You should mention the main topic of your blog or article and then explain the key points. Even though headings aren’t a significant ranking factor, they do affect the SEO. That’s because they help us understand the subject of the article.
The use of headings
Developers often talk about the headings, usually <H1> and <H2>, <H3>, <H4>. To make this clear, H1 is the title of your post, and you should never repeat it in the article. Other headings can be used multiple times, as long as they follow the hierarchal structure.
So, you should use H2 before H3 in one topic. But, you can go back and use H2 again, after you used H3. In this case, you can repeat multiple times H2 throughout the article.
Headings and accessibility
Heading structure is essential for availability, especially for people who read from a screen. Considering that they are in HTML, a screen reader can comprehend the post structure and read all headings out loud. Headings have a substantial visual effect, and people can decide whether or not to read the article.
Also, screen readers tend to scan pages and jump from one section to another. So, in this case, headings are used for navigation as well, and it will increase a chance of people actually reading your article.