While it can be tough to achieve a balance between functionality and design, creating an operational website is well worth the effort. Fortunately, enhancing your client’s experience with your site coincides with improving your bottom line. Many studies have revealed that customers are more affected by design, than content that lies inside. We are going to show you some proven strategies for building a site that clients will love and purchase from it.
Everything important should be obvious
It is not necessary to keep every little thing highlighted, it is essential to create a site that correctly prioritizes critical pages. For you visitors and reads, can be frustrating to browse page after page in search for much-needed information. For instance, think about the last time you visited a restaurant homepage that didn’t have their hours and phone numbers listed, or they were hidden at the bottom of the page.
In this case, you should view your site from a customer’s perspective to avoid clutter and never-ending navigation. Clients like everything highlighted and presented on the front page. If your website points out unnecessary information and hides everything that is relevant, clients will soon lose the interest.
Provide your customers a closure
Humans tend to seek closure, and this rule applies to purchase of new products. According to many polls, customers feel more satisfied with the purchase when they get a sense of closure after the sale is made. This can be in the form of message of you can send them an email to confirm their purchase.
To give your client a sense of closure, make sure that process is completed, and that client is all set. In this case, you will take away all his doubts, and he will return.
The best colors for conversions
There has been a lot of debate over which color is best for conversions. Red, orange, blue, there is never a consensus. The colorability to influence the conversions has far more to do with context, than with color. This phenomenon is known as the Von Restorff effect.
So when you come across specific colors, you should recognize that one color only outperforms the other because it stands out. It is better to establish a visual hierarchy for your website. You can also use “action color” to detonate when the customer clicks the buy button. Make sure to utilize a lot of white color for your background.
Apply the Fitt’s Law
The use of Fitt’s Law in web design might seem a bit complicated when you read mathematical formula. The main idea behind this law is that the larger the object it is and the closer it is to a user’s start point; it will draw more attention.
With the use of Fitt’s Law, you can improve the functionality of your site, by making the commonly used buttons larger than others. You can also boost your calls to action by enlarging the essential elements the more significant and the easiest to access.